Market share Īpple Podcasts had an estimated 28 million U.S. In June 2021, Apple launched the option for podcast creators to implement paid subscriptions through podcast channels. In April 2020, Apple Podcasts surpassed one million shows. In June 2005, Apple added podcasts to iTunes 4.9 and built a directory of shows in its iTunes Music Store, starting with 3,000 entries.
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